Strategy and planning
Public relations is more than just generating ‘positive coverage.’ Planning an effective campaign that gives a supplier in the print industry a return on investment – by generating more enquiries and sales – requires careful thought about messaging, targeting and strategy.
For today’s label and packaging converter, a bewildering choice of processes, equipment and materials can provide a return on investment and outstanding quality. The internet has accelerated communications and led to a proliferation of media channels, while social media and the blogosphere open up new opportunities for building brand loyalty.
We have been paying close attention to the changing needs of increasingly service-driven print-related supply chains, where decision-makers look critically at factors such as total ownership costs, responsiveness, machine uptime and quality assurance.
To take you to where you want to be, we will look at your current situation, to understand how you and your market offerings are perceived.
With our experience of the industry, the trade media and social media, we are well-placed to put together effective focused campaigns, mixing ‘push’ and ‘pull’ techniques, that get you recognised and your market offerings sold.
Copywriting – creating relevant and valuable content
Tippetts and Partners provides content for a wide variety of channels, helping you communicate your messages, concepts and arguments in a language your customers understand, clearly and succinctly.
Media relations is a large part of what we do, and we have a reputation for delivering high editorial quality in all its forms – press releases, case studies, opinion pieces and white papers. We balance the need to present the client’s offerings persuasively to the market, while meeting the journalist’s need for newsworthy, objective and informative content.
A structured calendar of blogs provides the potential to build customer loyalty, with content that may help a reader through investment decisions, market comment, technical guides and operations tips. We can provide fresh ideas to help you develop a stronger dialogue with your audiences via your website and social media channels.
We also provide copy and structure for advertising, presentations, brochures and websites.
International media relations and news distribution
Our global news distribution service and close, ongoing collaboration with editors helps our clients sustain long-term visibility.
Through our secure, maintained database, we make sure press releases reach journalists and media around the world simultaneously and make industry headlines.
Talking to and meeting the press is what we do. We have long-standing relationships with editors in the printing, converting, packaging and textile industries who see us as a trusted source of news and articles. On behalf of clients, we work with influential media titles and journalists, proposing articles, handling requests for information, supplying features contributions and arranging interviews.
By fostering these relationships we are able to develop materials promoting your products and services in the most useful way for journalists. We have also developed exclusive feature material and included them in our clients’ press events.
We work with experienced professional translators who are native speakers and have the technical knowledge to put editorial information and marketing literature into the target language first-time right – saving you time and resources in bringing your products to market.
A picture is worth a thousand words. No print industry PR campaign can be effective without thought to press and studio photography, to complement editorial and promotional content. We work with and source professionals internationally with the creativity to bring your stories and products to life.
We can provide the planning and organisational support for media events at trade shows including:
- Press conference booking / venue selection
- Design and production of press packs and their contents
- Speech writing
- Photography and videography
- Scheduling press interviews