How to use inbound and digital marketing to reach buyers at drupa 2024
(photo: Messe Düsseldorf / ctillmann) If you’re exhibiting at drupa, inbound marketing tools such as blogs, SEO-optimised content and LinkedIn campaigns will be crucial for attracting visitors and generating sales leads. Here’s how… In my first blog about pre-show promotions, I explained how exhibitors can use ‘outbound’ techniques like media relations to create a…
