Because of its effectiveness in generating brand awareness and trust, media relations is fundamental to a successful B2B marketing strategy. In this blog, I explain why and provide tactical tips on shorter stories that could generate market excitement about your offering. If your communications strategy just focuses on inbound marketing – like web content…
Michael Reidy provides essential tips to help B2B marketers achieve quality coverage – by being a reliable source of news Previously, we looked at working with the press at exhibitions, noting that the best work at exhibitions begins with building long-term relationships. Think of it as an iceberg with the bulk of work done…
Now is the time for exhibitors to ramp up their pre-drupa marketing communications. Combine ‘outbound’ media relations with digital ‘inbound’ marketing, for maximum impact and sales leads. In my two-part blog, I explain how… At the time of publishing this blog, drupa, the world’s largest print industry trade fair, is only 15 weeks…